Objective 1: Santa's List

The objective: What gift is Santa getting Josh Wright for Christmas?

I saved the billboard image to my computer. The hints section also mentioned there was an online tool here (https://www.photopea.com).

I loaded the image into the photopea online application. One there, I selected the blurred section of Santa's List, cut it from the image, and pasted it in a new image tab. In the new tab, I chose the Twirl tool from Filter > Distort > Twirl.

Setting the Twirl value to 330 allowed me to read all the previously illegible text. The gift santa is getting Josh Wright is Proxmark.